The PowerPoint Trap... Dont use words, ILLUSTRATE

Ever heard someone say I cant get that image out of my mind? or "...A picture is worth a thousand words..."

Consider these truisms when you deliver PowerPoint presentations. Think for a second about newborns... The recognize their mothers faces long before they can speak. And your audience, regardless of who they are, will respond more quickly to an image than to text. They'll also respond more quickly to an image than to spoken words.

So why then do people still deliver presentations in PowerPoint that are overwhelmed with text?
Despite this common practice there's a great deal of evidence to suggest that fewer words are better for connecting with your audience if you support those words with an image that proves what you're communicating. This concept is known as the Assertion Evidence model of communication pioneered by Professor Michael Alley of Penn State. 

Think Menu... Want to make an item on a menu seem appetizing? Show a picture. In fact to make your entire presentation more meaningful, deliver no more than one or two SHORT sentences (FACT) in your title, then leave all the other "Stuff" out except the picture that supports your assertion. Don't worry if it leads to more slides, because the presentation will still move more quickly... But RETENTION and PERSUASION will be greatly improved.

An example is included below:

Contact me if you'd like more info for your own presentations (no charge)

Social Media SEO

SEO- We all know what it is. Or do we? Isn't SEO simply about keywords? Or coming in at the top of a Google search? Well... Yes and no.

For beginners, SEO is about being found when people search, but it’s also important to have an understanding of how this process takes place. 10 years ago it was possible to trick the search engines by keyword spamming your website. Often you would see large strings of associated words (sometimes only visible through highlighting text) throughout the website and especially on the home page. Today that strategy no longer works... Primarily, because the search engines are smarter. 

Today a typical Google search goes out and searches for links. How many OTHER pages are linked to your page? How many people have "liked" your page? Every one of those links and likes is an arrow that points a search engine to your site... And the search engines look for the sites that have the most pointers directing viewers to one site versus another. This is why social media is becoming so important... Each like is an arrow... a pointer that directs surfers to you. Its why Social Media can actually overpower your paid placement ads and banner advertising in the competition for customers... Many marketers don't know where to start, but Social Media simply can’t be ignored. By the way, Youtube is also a form of social media...

What could possible make 500,000 people want to watch a video on electric motors? Good Social Media SEO Strategy