14% of online viewers trust Advertisers... 90% trust friends... What does that imply for the future of marketers? Get to Know User Generated Content (USG). to thrive in online environments
It begins by understanding User Generated Content and the changing balance of power brought about by the internet.
First lets understand user generated content... Its not about how great
I tell you my products or services are, its about how great OTHERS tell
you it is... Especially if those others are your friends, peers and
acquaintances. Their opinions carry 10 times the credibility.
New to the concept? Start right here at wikipedia .
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