Expertise: Publish or Perish

Expertise is sometimes hard to come by... But when you have knowledge, you have power. You also have value. Bring that value to the table and others will recognize you for the contributions you make to the state of your industry.

"Expertise: Expert skill or knowledge in a particular field or subject matter..."

Note the definition does not say "TOTAL UNDERSTANDING". In fact,  there really is no such thing. There is only a partial understanding based on known research, experience and that which is the acknowledged consensus at the time.

Remember, "experts" have KNOWN the earth revolved around the sun. They've KNOWN the earth was flat; and they've KNOWN that man would never walk on the moon.

With those examples we must admit knowledge to be an imperfect thing... Subject to revision and improvement. ALWAYS up for debate. SO BE THE AGENT OF THAT DEBATE.

Share your best understanding of what is commonly understood or Best Practice. Invite discourse and counterpoints to improve your understanding (be open-minded) and the understanding of others.

Do this by putting yourself out there. Join a trade association. Contribute to the discussion. Publish or Perish to establish your own expertise. And dont worry that others will find fault in your logic. Expertise means only that you know a little bit  more than someone else does. and once you share that knowledge they know as much as you. But they also remember the source... And ultimately they will share what they've learned with you. Win-Win. To begin sharing, write something that will benefit others... Share it.

Need an example? See below:

Published Works and Presentations

1.     “Inventory Turns versus Opportunity Costs: Adding Pigment to the Invisible” Blogger May 2014 http://rogercperlstein.blogspot.com/2014/05/inventory-turns-versus-opportunity_26.html

2.     “Enlightened Self Interest in Educating Millennials”  IVY Tech Community College Opening Dedication: Keynote Presentation, Madison Campus, January 2013

3.     “14% of Online Viewers Trust Advertisers…90% Trust Friends. What Does that Imply for Marketers” Blogger December 2012 http://rogercperlstein.blogspot.com/

4.     “Social Media for Sullair” Prezi August 2011 http://prezi.com/t5n1xg6gxex4/social-media-for-sullair/

5.     Dover Industries: Marketing to the Military. January 2011 Lecture

6.     “The Application of Social Media to the Marketing of Industrial Products”. State University of New York Press. December 2010. https://docushare.sunyit.edu/dsweb/Services/Document-190944

7.     “Targeting the Government Market in 2009” Sales and Marketing Management Contributing Author. July 2010. http://www.salesandmarketing.com/article/targeting-government-market-2009?page=51

8.     “Rotary Lift Creates Lift Inspection Program” Fleet Owner Magazine September 2009. http://fleetowner.com/equipment/news/rotary-lift-inspection-program-0914

9.     “The Impact of DC Drive Technology on Competitive Advantage and Profitability” State University of New York Press. September 2009

10.                        “Applicable Codes and Design Considerations for Lifts in Vehicle Maintenance Facilities” American Institute of Architecture. January 2007

11.                        “Technology Maintenance Council Adopts New Recommended Practice December 2008. http://www.rotarylift.com/uploadedfiles/News/Press_Releases/12.04.2008_TMC.pdf

12.                        “Lift Maintenance; It’s the Law”. Fleet Maintenance Magazine Vehicle Service Pros June 2007 http://www.vehicleservicepros.com/article/10333958/lift-mx-its-the-law?page=2