It goes by many names: Consultative selling; Needs Analysis, Situational awareness but its not really rocket science, its about effective listening, collaboration and experimentation. I was fortunate enough to be in a position to affect such an outcome when NASCAR had a Pain Point. Wet Tracks make for dangerous racing. Working with a combination of stakeholders, race professionals, distributor partners and us as a manufacturer, we were able to develop and implement a system that dried a NASCAR track in two hours when in the past, it could simple result in a race cancellation.
Today that technology is being introduced throughout the racing circuit. Solution Delivered!
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